Description
Campaign production for the launch of Adidas Originals’ FW24 key model, the Taekwondo. Designed as a hybrid of form and function, the campaign tapped into balletcore and corcore references, exploring how these trends overlap with female representation in Japanese media. Bianco Bianco led the creative direction and local production, casting actress Shioli Kutsuna as the face of the campaign.
Shot in Tokyo by photographer Hiroshi Manaka, with styling by Ayaka Endo and art direction by Anisha Kapoor, the visuals drew inspiration from 90s editorial and playful set design to create a deliberate blend of tradition and modernity that accentuated the personality of its lead star.
