Description
A global campaign celebrating over two decades of partnership between adidas Originals and BAPE. Bianco Bianco sought to shift consumer perception of the streetwear brand, which in recent years had risked diluting its identity through frequent associations with big-name athletes in the US.
Directed by Luke Casey, the film takes a tongue-in-cheek dive into the very DNA of the collaboration, literally examining the fabric to discover what makes adidas × BAPE such a timeless combination. Shot with a distinct eye for humour, the campaign has gone on to become one of the most engaging pieces of content on the adidas Originals Instagram, reestablishing BAPE’s identity as a cultural icon, firmly back on home turf.
