Description
Event production for the launch of ASICS x HAL Studios, a cross-cultural collaboration between Australia and Japan, built around the idea of a “wellness oasis”. Bianco Bianco produced a calm retreat from the city’s overstimulation by offering guests a reset with incense by Cremate London, coffee and ceramics by DoubleDouble, a select buffet by Breakfast Club Tokyo, and a limited capsule collection with sabukaru.
Bianco Bianco handled full-scale production, from logistics and spatial planning to brand integration across all touchpoints. The weekend opened with a private launch and afterparty at Music Bar Lion, and by the end of the weekend, all shoes had sold out. Proof that even in one of the world’s busiest cities, stillness sells.
