Year 2023
Project

Clarks Originals Gore-tex Capsule Collection FW23

Services Creative Direction/Production

Description

Campaign production for the launch of Clarks Originals x GORE-TEX—a capsule collection built for tsuyu, Japan’s rainy season, and the unpredictable conditions it brings. Engineered for comfort, protection and versatility, GORE-TEX equips wearers to move through day-to-day moments, even when the forecast doesn’t play fair. 

‍Shot in Tokyo, the campaign unfolds in a series of tongue-in-cheek vignettes directed by filmmaker Luke Casey, known for his offbeat and comedic lens. Alongside the film, a stills editorial by photographer Parker Fitzgerald captures the quiet beauty of the Tokyo streets in the calm after a storm.