Year 2025
Project

Clarks Originals Wallabee Day

Services Creative Direction/Production

Description

Creative direction and production that celebrates Clarks Originals’ Wallabee Day 2025. Inspired by the real-life story of the shoes' first US shipment—in which it was mistakenly confused for a delivery of wild wallabies at JFK Airport—director Anisha Kapoor poses the question: “What exactly is a wallaby?”, exploring a wide variety of different interpretations and answers through her fictional “Wallabee Audition”.

‍Filmed by director of photography Petter Jensen, the video features cameos from several of Japan’s biggest names in the contemporary cultural scene, such as TikTok star Nishiyama Daddy Daddy and idol group pinponpanpon. The video currently sits at 6.7 million views on Clarks Originals’ Instagram page.

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