Description
Zine production for the launch of Nike’s latest Air Max iteration, the DN8. Inspired by the silhouette’s signature feature of eight air chambers, the zine was designed as an interactive digital experience in celebration of Air Max Day 2025, and featured the stories of eight creatives based in and around Japan.
From concept to production, Bianco Bianco led the full creative process to create an experience that blurred the line between the physical and the digital. With fully augmented reality content designed by spatial marketing platform Kalkul and graphic design taken care of by Gesture Studios, the zine offered a multi-format and integrated digital experience without the need for a dedicated app.
