nanamica x PUMA

Bianco Bianco Capturing Nanamica x Puma

When @endclothing tapped us up to create branded content for the most recent namamica x Puma launch, it felt like natural next steps for us in our relationship with the Japanese fashion label. Having built a relationship with nanamica through multiple different articles on sabukaru.online, it was a great opportunity to do something more with them in this project.

Having produced the video to celebrate the release, as well as photographing Eiichiro Homma as he talks about his design process behind the VTG GTX’s for END Clothing, it was an honour to work on projects like this that fit so organically with our own vision. From creative direction to production through to post, the whole team worked effortlessly to make the result as slick as possible to match nanamica’s brand image.

With nanamica, END. and Puma all being brands so intertwined with fashion, we are incredibly proud to put our name to this and look forward to future projects.