ON RUNING AND SOLEBOX
Bianco Bianco for On Running and Solebox
With our close relationship with functional fashion, when partnering with Solebox [solebox] to shoot an editorial for the new ‘Hidden Gem’ Cloudaway from On Running [@on_running], we knew that using the streets of Tokyo as a runway was the perfect playground to test the capabilities of the Swiss-brands technology.
Having deep roots in the sneaker industry, and a team which sits on the pulse of this new age of modern outdoor style, we were excited at the opportunity to highlight why On Running should be on everyone’s radar. Bringing together a complimentary blend of urban styling and contemporary aesthetics we were able to capture something we’re all proud of.
The On Running ‘Hidden Gem’ Cloudaway Smoky Quartz are available on November 21st via solebox.com
Production: BIANCO BIANCO @bianco_bianco_tokyo
Photo: Tanase @_tanase
Videographer: Pacheco @pashoooke
Styling: Ozzy @ozzysvision
Model: @masanarishikakura
Agency Producer: Natsuki Ludwig @truetosize