Highsnobiety and Polo Ralph Lauren
Superfans for Highsnobiety and Polo Ralph Lauren
Few items are as timelessly cool and ready for any occasion as Ralph Lauren's iconic Polo shirt. With the 50th anniversary of the legendary and ultra-versatile Polo shirt just around the corner, Highsnobiety and Ralph Lauren shine the spotlight onto a global community of Ralph Lauren collectors in its "Superfans" series. Delving into their history with Ralph Lauren and the role it has played in them finding their own personal style and style-communities, the anniversary series highlights and celebrates collectors in Paris, New York and Tokyo.
Being avid fans of the timeless appeal of the brand with the embroidered Polo Player, Highsnobiety tapped Bianco Bianco Tokyo to direct and produce moving and still imagery for the Tokyo chapter of the content series featuring longstanding Polo collector and Barber Dak Nishiyama. Assembling a team of local creatives, we paid close attention to convey the passion with which owner Dak has been curating his Polo collection while ensuring smooth and timely delivery of all assets.
Produced by: @bianco_bianco_tokyo @martaespinosa__
Talent: @dojotokyo
Filmed and Edited by: @cmnicholls
Photography: @truetosize
Production Assistant: @negi_hime
DOP Assistant: @j.wyx_
Model: @ice_nice1017
Agency Producer: Sophia Parisel
Creative: @internfamous